This week Tim's on vacation, so our spotlight series is on hold, and we don't have any behind-the-scenes to show you. So Jason wanted to talk about how to get better at video, and to encourage everyone to just go out there and start creating. See what Jason has to say about his journey through video, and the challenge we're issuing to everyone out there this week!
So this week we did something a little different for our weekly video.
As a marker who has somehow found himself become a filmmaker, there was a lot of things that I didn’t know about video when I started picking up the camera. One of those things was just how big video sizes could get. And not only that, but just how varied they could be based on the format you shoot in.
So, we thought it’d be cool to test out how big 10 seconds of video shot on our Black Magic camera could be in a few different resolutions and formats - and we decided to show that more visually through the use of some delicious donuts from Maverick’s Donuts, located here in Ottawa.
For our experiment, we dealt with two resolutions - HD (1080p) and 4K.
First up was HD Proxy, which we found was around 50mb, or in the case of today’s exercise, half a donut.
HD BMRAW Constant Quality Q0
Next we tested a higher quality HD format, which jumped up to 180mb for 10 seconds of footage.
4K Proxy was approximately 200mb, making this low-end 4K format a bigger file size than our high-quality HD footage.
4K BMRAW Constant Quality
Here’s where we really started to stack the donuts on the plate. This high quality 4K format saw the file size hit around 770mb.
So there you have it, checking out a range of video sizes in the most delicious of ways.
If you have a company, you have a logo (we hope). Furthermore, you're probably showcasing your logo on a variety of platforms, video being one of them. Whether your logo appears after a glowing testimonial video or finishes off a quick instagram video promoting a new offer, it plays a critical role in connecting your post's message to your brand. An important tool in strengthening the effectiveness of your logo is animation. The video platform allows your logo to come to life and move, and it's something many have taken advantage of. For additional information and examples, check out this post from Tubik as well.
What is an animated logo?
If it has motion of any kind, consider your logo animated! Sometimes even the smallest hint of motion will complement your logo design best. There is no need for over-the-top effects; it's all about what suits your design and brand. Animations can last anywhere from half a second to around 5 seconds, longer than that and your viewer may grow impatient.
Why have an animated logo?
For today's average consumer, video reigns supreme as the content of choice and having your logo static on the screen just won't do. Logos everywhere are coming alive and not having it animated could hurt your brand image. It goes deeper than simply keeping with the times. Animating your logo achieves several things...
Having animation applied to your logo creates a positive reaction in viewers. Done well, an animated logo can be more pleasing for a viewers eyes as opposed to a static logo. As well, animating a logo allows you to portray an emotion that before was not there. Adding a quick wink to an eye or bounce to a word can create warmth and positivity.
Tell a story
Depending on how in-depth your animation goes, you might be able to tell a story that previously was not conveyed. Whether you're able to explain a concept, or simply have your logo build from a to b, a quick story is never lost on the viewer.
Viewers will remember your logo better if it first captivates them with dynamic motion. At BiteSite it's not uncommon for us to hear positive feedback on the logo animation included with the video. Done well, it delights viewers and helps to create a stronger imprint in their mind.
It can be hard to standout in a sea of logo designs, especially if your logo in particular wasn't designed to be loud and extravagant. Motion design solves this completely; the creative applications of animation for your logo are endless. If you were never completely content with your logo design, animation can the be the missing ingredient that solves this.
When your logo has a flashy animation, it shows that you're the type of brand that puts care and effort into everything you do. It can help to position your brand higher in terms of quality.
Do It Yourself
In order to animate a logo yourself, check out the video above to see a step-by-step process using Adobe After Effects. Simply apply the same process to your own logo afterwards! If you want to check out the After Effects project file, you can download it here.
If you don't have After Effects, you can get a 7-day free trial here: https://www.adobe.com/ca/products/aftereffects/free-trial-download.html
When I started BiteSite, I do what I always do when I start any project: I start to have grand visions of what the future would look like. I pictured a huge office with awesome furniture and gear, lots of employees, filming on big locations, and coding some of the best apps in the world. Now while some aspects of that have come true, we’re still a small startup with lots to achieve.
While we have hit some milestones we set out to hit, we still haven’t achieved others. For example, I pictured by now that we’d be in our own office or that we’d be shooting on RED cameras. But as time goes by, I start to realize more and more what’s truly important and I’ve learnt that the most important milestone we’ve hit is building the team and the most important resource we have is our people. I know it’s a cliche, but it’s completely true.
I’ve come to the realization that if we had to cut back on our rent or our film gear or the computers we use or the services we pay for - we’d figure it out. But if I lost my team and it was back to just me - that would be a lot harder to swallow. That’s why I feel it very important to talk about the amazing people that make up BiteSite.
Usually articles, blog posts, and news items center around people starting at BiteSite or moving on to their next opportunity which causes a lack of celebration for the people who do an amazing job day in and day out and stay with the team. So with that, today, I’d like to celebrate Tim Clark.
The other day I opened up LinkedIn on my phone and this came up
3 years at BiteSite makes Tim one of our longest-running employees and is definitely the most senior employee that’s still with us today.
Tim started out when I needed a motion graphic designer. I realized that my motion graphic skills were quite limited and I needed someone who could pull off some of the requests we were getting. So I put out a job posting for a motion graphic designer who could also be an all around filmmaker. I had a couple of great applicants, but Tim last minute submitted a video application. I was already impressed the effort he put in, but then was even happier to see he had the skills we needed. Today, Tim is a all around filmmaker handling everything from location scouts, to shooting, to lighting, to sound mixing, to editing, to colour grading, to motion graphics, and more.
I hired Tim based on our initial interviews because of his attitude and skill set. But it’s what I have observed over the past 3 years that really makes Tim stand out above the rest.
In corporate video, or any video work for that matter, your work can be incredibly unpredictable. You may show up to a shoot that you planned for 3 hours and end up staying for 6. You may show up to a shoot at 9am and not leave until midnight. Sometimes clients change their minds on the day, sometimes logistics change, and sometimes you just want to get that shot that’ll blow everyone away. Not to mention the physicality involved in filming. Whatever the reason, it can be a very tough job. While we pride ourselves on process and mitigating these issues, you just can’t control everything.
When I was a one-man team, I could always take care of myself, but when working with others - you never know how it’s going to go. But Tim does his job every day without a single complaint. He understands what it takes to make great productions, he understands the unpredictability of it all, and he understands what it means to go above and beyond for the customer to give them something they’ll truly be happy with. He comes in with a positive attitude, never complains, and always gives it his best.
This may sound like a lot of employees or co-workers you know, but I tell you - when you’re factoring in the physicality of some of these long shoot days - it’s not always easy to keep that attitude up. But Tim does it every day he comes to work.
There are a lot of other amazing things I can say about Tim. His technical skills, when it comes to shooting, editing, grading, animating, and more, are incredible and his willingness to constantly improve always impresses me. But it is his attitude in the face of a tough job that has really made him stand out and what I appreciate most. He is a team player in every sense of the word and delivers truly amazing work.
Since hiring Tim, our video productions have been on a steady incline in scale and quality. When I look at the productions we do today compared to when we started - I’m incredibly proud of what we’ve accomplished. None of that would be possible without the skills, effort, and above all else, attitude that Tim Clark brings to BIteSite. Thank you, Tim, for being a part of our team.
Creating true 3D objects inside After Effects became possible with the addition of the Cinema 4D Lite application. C4D Lite was added to the 2014.1 release of After Effects CC. With C4D lite being shipped along with AE, users who have never even considered working with a 3D program like C4D now have access to it. It's right there at your fingertips... you gotta check it out!
In one of BiteSite's recent projects, I was able to take advantage of the 3D capabilities C4D offers. In this post we'll focus on a unique look you can create inside AE with 3D objects from C4D. It's so simple and quick you may have already thought this up on your own! It's something that not only adds a new look, but may also add more functionality to your project. Check it out...
Apply these 2 effects (in this order) to the 3D layer inside AE:
- Find Edges --> for the look we're after, click the 'invert' option
- Unmult --> this is not an effect that comes with AE. It's free though and you can download it here: http://www.redgiant.com/downloads/legacy-versions/
What do these effects do?
- Find Edges --> It finds the edges... ;) Perhaps a little self-explanatory, perhaps not! Find edges looks at any shape, image, or object (whatever type of layer you apply it to) and recognizes all of the 'edges' in that layer. Edges are any part of the image where there is a significant transition. It then turns to white everything in the layer that is not an 'edge'. Checking off 'invert' on the effect turns everything to black rather than white.
- Unmult --> makes 100% black areas of an image completely transparent, and leaves 100% white areas completely opaque. Everything in between adjusts accordingly. Unmult is effectively creating an alpha channel for an image that doesn't actually have one. Awesome!
Apply these two effects, and you now have a 3D line object! You can choose to have it transparent or opaque (just toggle on/off the unmult effect).
No effects added:
Find edges + Unmult:
This look can be great if, -- you want that sketched art look (try adding the 'turbulent displace' effect to further this look), -- you just want fresh and simple lines instead of heavy 3D objects, -- or even just for the added functionality you get by having your 3D objects transparent!
As well, try duplicating your 3D object layer and keep it placed directly above it's duplicate in the composition panel. Have one layer with the effects applied and one without!
Try it out! If you're reading this and you use this method, leave a comment below with a link to your video We'd love to see your work. Cheers :)