Free Video Editing Software

corporate video video production

Video editing software? Free? High Quality? First time editing a video? Read on!

Video editing software these days is becoming more and more accessible. As technology inevitably improves, and the value of video becomes ever more apparent, the competition amongst editing softwares provides an accessible and valuable marketplace for the modern-day editor. Adobe's Premiere Pro and Apple's Final Cut Pro are hugely popular amongst filmmakers, but with DaVinci Resolve's somewhat recent foray into the editing world, a new giant is emerging.

Davinci Resolve

Today, we'll be talking about DaVinci Resolve, offered by the company Blackmagic Design. Resolve started out as the go-to software for colour correction, but has now successfully made the leap into an all-around editing application, offering not only high end colouring capabilities, but also a robust suite of editing, audio, and special effects tools. Additionally, with all the updates accompanying its latest release (version 16), it is becoming an attractive option in comparison to other options.

Video Editing Is For You!

In this post, we're simply making the point that this software, or any video editing software for that matter, should be a relatively simple thing to pick up for the amateur video editor. While the learning curve can become steep the more you get into post-production, the basic editing functions that allow you to create a great looking video are just that: basic.

This idea of simplicity, combined with the fact that the Davinci Resolve software is free to download, makes it a great option for people looking to edit a video for the first time. The key is to not be scared away by working with a highly functioning app, and of course be prepared to put on your learning pants, if only for a moment.

For a brief overview of what the editing process might look like in DaVinci Resolve, check out the video posted along with this post.


Finally, the zero sum cost of this software warrants explanation. You're probably wondering, "what's the catch?" First off, there is a paid version of this software that offers a little more functionality, but you get at least 90% of the product in the free version; it's definitely not one of those apps that is greatly reduced in the free version.

Besides it somehow making business sense for Blackmagic Design (the explanation of which I'll leave to the business-minded to figure), Blackmagic just happens to be very passionate about making high-end video products accessible to the the average person. "Average person" in this case could refer to freelancers, hobbyists, indy filmmakers, or pretty much any filmmaker who doesn't identify as a large production studio that can purchase very expensive gear and software!

To prove this point, check out this quote from Blackmagic Design CEO, Grant Petty:

"Blackmagic Design is dedicated to allowing the highest quality video to be affordable to everyone, so the post production and television industry can become a truly creative industry." - Grant Petty, CEO, Blackmagic Design

There you have it. Blackmagic Design: great company.

It's All Possible

Of course, there are other options for editing applications out there. If you're really wanting to keep things as simple as possible, you can go as far as shooting and editing a video completely on your mobile device! On the other hand, if you're excited to jump into the art of video editing, we recommend Davinci Resolve as a great option. That being said, we do use Final Cut Pro at BiteSite for our video editing requirements, and use Davinci Resolve as our go-to colour correction and colour grading application. In the future, we may switch over to Resolve; it is certainly proving itself as a viable option. For anyone looking for free software, Resolve is the way to go.

Thanks for taking the time, and stay tuned for more!

Tim Clark
Filmmaker, BiteSite

The Shot List

corporate video video production

Let's look at what's involved in creating a shot list for your videos. First off, just note that our shot list template is available for download here. We've used it ourselves in many of our productions. For some context on why you might want a shot list in the first place, and an overview of what it contains, read on!

Within the plethora of tasks to be completed when producing any video, a large portion of them fall within pre-production. The type and number of tasks depend on the type of video. For example, you won't need to write a word-for-word script if you're shooting a documentary, and you won't need storyboards if you're only create an event coverage video. In that same vein, while shot lists can be useful for a variety of video types, they are best-suited for scripted videos. Scripted videos often rely on specific shots to be taken so that everything plays back logically in the edit. Given this rigid nature of scripted videos, a shot list becomes an effective tool for two main reasons...

Why Have A Shot List?

Firstly, you want a shot list in order to make clear all the logistical details that relate to capturing each shot. Going through the process of filling out the template ensures that you're considering ahead of time everything you might need and won't get stuck on a shoot day realizing you failed to consider something necessary to make the shoot successful (eg. missing a prop, piece of gear, or even forgetting to capture a shot itself).

Secondly, shot lists can be useful on the shoot day. As we'll mention below, timing is one of the ways that a shot list is most helpful. On the shoot day, your pre-planned timing for each shot should guide how long things take and will help to keep the shoot on a timed schedule. As with many shoots, not capturing everything in the planned time-slot could lead to issues such as increased financial cost, unhappy crew, and other unnecessary headaches.

Order, Number, Scene, and Description

So, let's start with the first four columns of our shot list template: Shot Order, Shot Number, Scene, and Shot Description. - Shot order refers to the order in which you plan to shoot the shots on the shoot day. - Shot number refers to the number a shot will actually take in the plot of the video. - Scene refers to any defined scenes in your script, and may be left out if your video script does not specify separate scenes. If you do have scenes, organizing shots by scene can sometimes be useful to make the shoot day seem more logical, as you're tackling each scene in one window of time, rather than jumping all around in the script and potentially confusing actors, crew, and yourself! - Description is just a brief reminder to let you know what the shot actually is.


Timing is perhaps the most useful part of the shot list. In planning the shoot, filling in the time columns allows you to estimate how long a shoot will take, allowing you to plan, schedule, and coordinate accordingly. On the shoot day itself, the time columns will be a useful reference to let you know whether you're on track and not heading towards a longer than planned shoot. Off-schedule shoots can lead to potential issues such as missing out on daylight, losing access to locations, or increased financial costs.

When it comes to Shot Duration, Start Time, and End Time, they can all be completed in such a way that it becomes incredibly efficient and easy to fill out and also tweak as you make changes after the fact. The secret to the timing columns lies in using equations that auto-fill "start time" and "end time", allowing you to input your own "shot duration" times and have the rest update automatically. Accomplishing this requires that you're using a spreadsheet application such as excel or google sheets. Fill out the columns as follows:

  • each of the three time columns must use a consistent time format that is recognized by the software. We used 00:00:00 AM/PM
  • Shot Duration will always be determined by you, with no equation being used
  • Shot End Time is simply the Shot Start time plus the Shot Duration time (the very first "shot start time" is determined by you)
  • Every additional Shot Start time simply equals the previous Shot End time.

For a visual of the equations, see below:

Additional Information

The remaining columns of Frame, Lens, Motion etc. complete the rest of the shot list. These columns pretty much take care of any additional information that must be known in order to shoot the shots. In the planning stages, filling out these columns is an exercise in diligence, making sure you have everything in order for the shoot. On the shoot day itself, these detail columns also become useful. Rather than needing to think back to the script and imagine what the framing should be or whether it's a motion shot or not, simply refer to the shot list and have that information literally at your fingertips.

Preparation + Execution = Desired Result

With scripted videos, the end result is directly related to the preparation you put into the shoot. A shot list is a fundamental tool to get things in order in the planning stages. Again, you can download our shot list template here

Tim Clark
Filmmaker, BiteSite

Video File Sizes (In Donuts)

film video production

So this week we did something a little different for our weekly video.

As a marker who has somehow found himself become a filmmaker, there was a lot of things that I didn’t know about video when I started picking up the camera. One of those things was just how big video sizes could get. And not only that, but just how varied they could be based on the format you shoot in.

So, we thought it’d be cool to test out how big 10 seconds of video shot on our Black Magic camera could be in a few different resolutions and formats - and we decided to show that more visually through the use of some delicious donuts from Maverick’s Donuts, located here in Ottawa.

For our experiment, we dealt with two resolutions - HD (1080p) and 4K.

HD Proxy
First up was HD Proxy, which we found was around 50mb, or in the case of today’s exercise, half a donut.

HD BMRAW Constant Quality Q0
Next we tested a higher quality HD format, which jumped up to 180mb for 10 seconds of footage.

4K Proxy
4K Proxy was approximately 200mb, making this low-end 4K format a bigger file size than our high-quality HD footage.

4K BMRAW Constant Quality
Here’s where we really started to stack the donuts on the plate. This high quality 4K format saw the file size hit around 770mb.

So there you have it, checking out a range of video sizes in the most delicious of ways.

Jason Connell
Filmmaker, BiteSite

Software Demo Videos - How-To Tips!

corporate video video production

Demo videos are a great way to showcase what a particular software application can do. After all, that's exactly what they're meant for! There are some important tips to pay attention to when creating these types of videos, and we'll be outlining them below. First off, how can these videos be useful? Software demo videos can be used to attract potential clients, update paying customers on the latest additions to your software app, or even take the place of live webinars in order to educate people on what your app offers. While there are a variety of ways you can showcase your software in the video format, this post is specifically looking at the screencast video, where the majority of the content is comprised of screencast recordings.

One advantage of screencast videos is that they are logistically simple to produce and with minimal effort involved. Rather than having to shoot video content with a camera or create all the graphics from scratch in a motion graphics explainer style video, you are simply recording your computer screen. The only other recording aspect involves recording audio, but even that is not completely necessary; on-screen text can take the place of a voice-over audio recording if desired. Generally though, recording audio is much easier to execute than recording video. Additionally, a great option for audio is to hire a professional voice actor to take care of it for you. As for everything else involved in producing screencast demo videos, you'll still need to put in the time to edit everything together.

Before diving in, I'll note that this post is not an in depth "how-to" on creating your own screencast demo video. Rather, we will be looking at a few important tips to get you started on the right path. Let's begin!

Writing the Script

Writing a script is a key part of the process in producing a screencast demo video (or any video for that matter). To some, writing the script may not seem necessary at first. You may feel that you know your software completely, and have a clear idea of what you want to showcase in the video. This may be true, but going through the script writing process forces you to really consider what you want to include in the video and how you want everything to flow together.

In the cases where you're including a voice-over (recommended), a script becomes that much more effective. When you write out word-for-word what the voice-over is going to say, your video comes across much more professional and clear for the viewer. Rather than having a conversational tone, with filler words and the risk of going off-tangent from time to time, the script will have the voice-over actor (whoever that may be) speaking in the most helpful and concise way for the viewer. Additionally, delivering the voice-over based on a script is always a big help in keeping the length of the video to a minimum.

Recording Audio

As mentioned above, you can hire out a professional voice-over actor to record the script for you. The reason you would do this is simply to get a professional sounding video as opposed to a 'semi-professional' sounding video. Voice-over actors will send you a quality recording that would be fit for radio or television. We recently made a post here on a voice-over service that we use, so definitely check that out if you're looking to have this done. It may also be the case that you simply don't have the necessary equipment and know-how to produce your own audio recording that meets your expectations. In that case as well, having someone else get the job done for you can of course be very handy.

If you are looking to record audio yourself, besides considering all the basics of recording good audio (using a quality microphone, recorder, recording location, and voice actor), one thing that may slip your mind is to consider potential revisions in the audio recording. While a script greatly reduces the likelihood that you'll want to change the wording in the script/voice-over, there is always the possibility that you'll want to re-record part of the voice-over, perhaps a week after the original recording for example. In these cases, it's very helpful to have access to the same recording equipment, and more importantly, the same recording location. Audio recordings are greatly affected by the locations in which they're recorded due to echo and acoustics. If you re-record a part of your video in a different location, and splice in the new recording to your video edit, the change in audio characteristics will stand out like a sore thumb. So, just make sure that you either record the original audio in a scenario that can be easily reproduced (eg. inside a very small room), or that you can still get access to that same room in the future.

Recording Screencasts

Recording a screencast is perhaps the most straightforward of the activities mentioned thus far. For recording screencasts, we'll touch on a couple things. First, how do you get the job done? While there are services that are made specifically to help record screencasts, we've gotten by quite well by using the built-in functionality that the Quicktime video player offers. If you have Quicktime, feel free to use it. Just select the screen recording from the dropdown menu, select whether or not you want a full screen recording or just part of your screen, and voila... you're off to the races!

Secondly, you'll want to record screencasts in such a way that they work well in the video edit. The tip here is to take your time. You don't want to be whipping the cursor around your screen, not leaving time to have things looking and sounding as you want in the edit. The voice-over recording will largely determine the pacing of the video; you will be editing the screencast recordings to match the voice-over recording, not vice-versa. So if you don't pause on a particular part of your screencast recording for long enough for the voice-over to speak to it, you'll cause unnecessary editing in order to remedy all those timing issues (attempting to add time back in, rather than the simpler option of cutting out excess content).

Besides that, timing need not be a big consideration. You might imagine that you need to record the screencast to perfectly match the voice-over. This is not the case as you can simply make cuts in the edit to proceed quicker through the screencast than the speed at which you recorded.


Once you've recorded the screencasts and voice-over audio, everything is ready to be put together in the editing timeline. The tip here is to supplement that main content with other things in order to keep the video both organized and engaging. You can use title cards throughout the video to keep viewers aware of the main points being made (similar to the video attached to this blog post). Your software application will have multiple capabilities, and having the repetitive nature of both the screencast, audio, and title cards stating what those capabilities are will help to cement in the viewer's mind the main points that were made in the video.

You can also consider adding simple motion graphics, or even static graphics to the screencast video. Depending on what you want to communicate in a given video, a graphic will sometimes be more effective in showcasing what you're offering. The screencasts act as the tangible evidence of your product's quality, and any additional graphics can help to give context or additional information. Some examples of these graphics might be the different payment tiers that your service is available under, or perhaps help to portray the problem that your software solves before actually jumping into the software solution itself.

Demos Are For Everyone!

That covers some important tips to consider as you go to create your very own software demo video. These videos are great in that almost everyone has the capability to create them. The more time and money you invest into each production will play a part in its outcome, but at the very least, they're for anyone who wants to have a demo video of their software application. These tips can also play a big part in having your video sound and look professional. When you compare a scripted screencast video with a webinar style live-recorded screencast that is instantly uploaded to YouTube after recording, the difference is night and day. Happy recording!

Tim Clark
Filmmaker, BiteSite

Why we didn't post this week...

marketing video production business

It had to happen...check out the video above.

Casey Li
CEO & Founder, BiteSite