How To Get More Value From Your Corporate Video

corporate video video production

When you put time and effort into your work you'll naturally want to see the fruits of your labour. When it comes to producing videos, you'll need to be your own marketing maven in order to get the desired result of having your video seen and responded to. The mindset of both producing and marketing your video is key in having it be successful online, and there are things you can do to gain this attention. In this post, we'll be looking at tactics to implement both before hitting record on the camera, and after publishing the finished video. First, let's look at how to plan your video for success from the very start of the process.

Plan For Marketing Success

Strategically planning your video can be effective in achieving high view counts and receiving the desired response from your audience. It shouldn't be expected that posting a video on YouTube without much thought put into its marketing strategy will instantly yield more sales and visibility.

When it comes to planning your video, you'll want to consider your audience and craft your message based on who you're targeting. This might sound like marketing 101, but it's an area that needs special attention when it comes to video. Video production is often an exciting process, where there are a lot of ideas on the table in terms of concept and visuals. While this is a great thing, it can sometimes lead to there being too much focus on having a video that looks fantastic, but misses the mark on what you're trying to achieve with it. Defining a clear and concise message for the video, based on who you're targeting, is key. All your decisions thereafter should be in line with what your audience will connect and resonate with.

Besides having the right messaging, it can also be tempting to want to include multiple messages and concepts into one video. Again, video is such a flexible and efficient method of communication; it's what makes it such a powerful method to communicate your message. It's usually not too difficult to portray more than one message or over-explain a topic when you have so many tools at your disposal (spoken word, written word, live-action footage, illustrated visuals, music etc). Keeping it concise and directed towards one idea will help to increase your video's intended effect.

To summarize, have one clear message to communicate to your well-defined targeted audience and use the tools of video intentionally yet powerfully to grab your audience's attention.

Do the Marketing

Once all the work has been put into creating an effective video and it's ready to posted, there is more you can do to increase its chances of reaching your target audience online. One thing to consider is where you post the video. YouTube is probably the first platform that comes to mind, and rightly so. When posting on YouTube, there are some simple things to do that can help your video's success. These include using an effective thumbnail, description, and title. If you're wanting to achieve long-term success on a particular platform like YouTube, that in itself warrants its own time and effort.

You can also consider other posting platforms based on audience. For example, LinkedIn has recently created its own platform for posting videos that are self-contained on the site. LinkedIn will favour videos in terms of their visibility if they're self contained and posted there directly.

Additionally, there are other ways to promote your video online. Sometimes a video will work well with your email marketing strategy. If it makes sense to do so, it can also be placed on your website's landing page. You can also be linking to it from other platforms such as instagram and twitter. Paid ad campaigns can be very effective as well. The key is to get it in front of as many eyes as possible from your target audience.


Video production and video marketing go hand-in-hand. Plan your video in such a way that it's high quality in terms of its concept and messaging. After planning, further increase its online success by placing it in the right locations and advertising it. For more content related to marketing your videos, you can check out other posts in our blog.

Tim Clark
Filmmaker, BiteSite

Why Choose Video Over Any Other Medium?

corporate video video production

There are many ways to get your message out into the world and whether you're advertising a product, creating daily content, promoting an event etc., the question will always remain: what medium should you use? Sometimes it will be easy to determine. For instance, your subject matter might better suit a visual format such as instagram as opposed to a writing it out on a blog. Other times, the method of communication is more flexible, and you'll need to consider each available communication medium.

Every medium has its own benefits. Whether you're writing an informative blog, creating a beautiful image, or producing an engaging video, you'll be reaping the benefits that each one offers and reaching the unique audience that it attracts.

Video may not always be the most obvious choice, and you might only ever consider video at times when it is clearly the best platform to get your message across. In this blog post (ironically), we'll be talking about why you may want to consider video, and why.

Ease of Consumption

Video is often the most favoured form of communication because it is the 'easiest' to consume for the viewer. On the level of pure mental-effort, it can be much more enticing to simply have a message spoken to you without putting in the added effort of reading. You might also say that video is easier to consume simply because it is more available. Videos are shared more often than other forms of media and have the chance of 'going viral' as well. Whether you're using platforms like facebook, instagram or linkedin, video will be in your feed and around every corner. Even when only considering the availability of video mixed with the ease of its consumption, it can be seen as a highly effective method of communication.

Richer Content

Video takes the lead when it comes to the quality and richness of its content. This is in no small part because of the almost infinite creative applications of the video medium. You can literally create any visual or auditory idea that comes to mind. Using video elements such as music, images, motion graphics, text, and other special effects allow you to retain your viewers attention while also communicating your message clearly.

You're also able to add energy that engages the audience through the personality of on-screen subjects. It is much more engaging to watch another human standing in front of you (albeit through the screen) than to consume the same message any other way. As humans, we simply respond to other human beings 'more' than we do to text or images. As soon as you add in human subjects, your ability to convey tone and emotion improve significantly over other mediums. Not only does the quality of the message improve with vocal delivery, but you are also better equipped to establish relationships with your audience; you can gain trust and create a stronger sense of familiarity with your brand.

Best Suited

Sometimes video will be the most effective way to get your message across when what you are talking about is easier seen through video than read about. For example, you might want to show a demo of your software application so your audience can learn of its benefits or understand how to use it by seeing it in action. In other scenarios, you may want to build your brand and associate it with certain images or emotions; video can help here as well. Whatever the message, video is often a clear winner when determining which medium is best suited in getting your message across.


Video has some clear strengths and applications, and can often be used to deliver your message effectively. This is not to say that video will always make the most sense. Generally, video production is more time-consuming to create than other mediums. Posting a picture with a quick caption, writing an article, or creating a visual ad can sometimes achieve the same goal in less time. Video also tends to require more specialized skills and you'll need to be prepared to either hire a vendor or learn some of the craft yourself. It really comes down to the return on your investment. Video does take time but can be a very effective tool for your marketing strategy. Lastly, you can always take a look at the video posted along with this blog post and get a feel for how the message comes across based on each medium.

Tim Clark
Filmmaker, BiteSite

3 Things To Look For When Choosing A Video Production Company

corporate video video production

It is no small task to search out and decide on a video production company to help you create your next great piece of content. The first thing you'll likely think about is your budget and timeframe, and then find some vendors that can match those needs.

Once you've found some options that work for you logistically, how you can you make sure that a particular company is the right fit for you and will deliver a video you're happy with? In this post we'll list out some of the most important things to pay attention to in your search. These are all indicators of quality and professionalism, and should give you a pretty good idea of what experience and product you can expect when working with a video production company. Let's start with the portfolio.


A video company's portfolio is one of the easiest ways to determine quality and style (as long as the company in question has a portfolio on display!). Does a company's archive of videos meet your expectations in terms of quality? Has the company created videos similar to the one you have in mind? It's important to think about your particular project, and based on the portfolio, whether or not the company is likely to be able to deliver on your vision.

Another thing to consider besides quality is the overall style of a portfolio. It may look great to one client and completely of the wrong style to another. Cinematic videos with Hollywood quality effects may fit one project, while barebones and 'simple' will be much more fitting for another.

Additionally, young companies or freelancers may have only a small amount of past work to show. This can be okay as long as you can get some evidence that they have the tools and expertise required to produce the video you want. It can also help to find video samples elsewhere and have a discussion on whether or not a similar video could be produced.


A video company's process is another important area to consider when looking for the right match. "Process" refers to a clearly defined chronological set of tasks that a production company goes through when creating your video, from the initial meetings to the final delivery.

Discovering a company's process becomes important for two reasons. First, it shows you what your level of involvement is, and second, it shows that the video company has a solid understanding of everything that needs to be done.

When looking at a particular video company's process, you should get a clear idea of what to expect throughout the production. You'll want to know how involved they expect you to be and whether or not you're okay with that amount of effort. You'll also want to look for check-in points where your opinion and voice is heard. If you don't have much say along the way, you might end up with a video you're not happy with.

This kind of communication throughout the process can't be understated. There are many opportunities along the way to communicate well and ensure that the video is headed in the right direction. You should always be having conversations with your video vendor. Pre-Production meetings are needed to discuss the vision for the video. Reviews along the way should be held so you can approve things like storyboards, scripts, music selection and more. Even towards the end of the project, there should be an appropriate amount of back-and-forth to discuss revisions and changes based on the first cut. This is all in the name of delivering a video that you're happy with and excited to promote.

A company with a defined process that is written out clearly also indicates a certain level of professionalism. It is standard in video production to have a process laid out clearly before taking on a project and is sometimes referred to as the 'playbook'. Besides its intended purpose, the Playbook shows that a company knows what's involved, and will be organized and efficient in carrying out all the steps in a video's creation.

We've made our playbook available for download here if you're interested.


Chemistry refers to how well you and the production company can share ideas and make headway creatively. After your first meeting with a production company, you should have some idea of how well you'll work together in the future. You should be looking for a sense of openness on the side of the video vendor. Video production is a highly collaborative and creative space, and having both parties listening as they voice their thoughts keeps everyone on the same page and moving along in the right direction.

You should also feel that you can trust the vendor to deliver on everything that is agreed upon. While chemistry is important in creating amazing and original videos that suit your needs, it's important that the video company keeps everyone aware of what the options are based on budget and timeframe.


While the big three of Portfolio, Process, and Chemistry are some of the most important things to have in a video production company, we're pointing out a couple other areas that you can look for.


As you may know from your own experience, references are great for building comfort and trust in your clients. A strong reference from a trusted colleague goes a long way, and can really help to narrow your search on who to choose for video production.


If a video company specializes in either your industry or in the style/type of video you're looking for (eg. animated explainers), that's always a good thing. Many video companies are flexible in what they can offer as well, so while niche is a nice bonus, it shouldn't be looked at as a necessity. As we mentioned on the topic of portfolios, as long as the quality and style are there, the production company should be able to transfer those skills to a variety of video concepts.


We hope the points made here will help in your journey to find the right video vendor. They aren't meant to be "must-haves"; surely there are great video companies out there without much displayed in their portfolio, or with a process that involves little communication with the client. In the end you should go based on what you feel comfortable with and choose a company that best suits your working style and video needs. Sometimes it can help to know more about video production in general before diving in on a particular project or vendor. Feel free to skim through our other posts for lots of other information on video production!

Tim Clark
Filmmaker, BiteSite

Video Production: What's Involved on the Client Side

corporate video time video production

An important consideration when looking to create a video is how much of your time it will consume. Even though you're hiring a team of dedicated and professional filmmakers to get the job done, you'll need to have some involvement along the way.

It's safe to say that the best videos and happiest clients come out of working relationships where it's understood that your input is very helpful in crafting the video you want. While this applies to any client/vendor relationship, at BiteSite we pride ourselves on having a clearly defined process that ensures your voice is heard.

In a recent post, we talked about time in terms of 'duration'. Here, we're looking more closely at time and how much effort you (the client) can expect to put into your video's production. While it may be understood that some effort on your part is needed, it's not always obvious what that entails and what you can expect to be focusing on during the life of the production.

We'll break it down by the overarching stages of any video's process: pre-production, production, and post-production. Note that "production" translates to "shooting"; when the cameras are rolling, we're in production!


The pre-production phase takes care of all the tasks that need to be completed before a video can be shot (or illustrated, if it is an animated video). This stage is where most of your time is spent as a client. Laying a solid foundation in terms of a creative concept as well as figuring out logistics is necessary to move forward successfully. Let's take a look at where you can expect to be involved in pre-production.

Domain Research

Domain Research consists of the video team (us) learning about you (the client). On your end, it consists of typically just one meeting.

Having a solid knowledge base about your company and industry allows us to plan a video that communicates your message effectively and on brand. As a video production company, we are constantly working with new clients in industries we have never before tapped into. Even within the same industry, such as health care for example, there are always new things to learn as we focus on a particular client's needs.

We should note that domain research becomes either more or less important depending on the video type. Event videos can get by with little knowledge of your industry, or even your company! On the other hand, an animated explainer video requires a lot of knowledge to allow us to flex our creative muscles and turn that understanding into beautiful and effective visuals.


Coming up with a creative concept for a video is something that you would likely want to have a say in. While it's our job to formulate and refine the concept, your input at the outset sets us off in the right direction. Your involvement may be quite minimal or quite involved, depending on what kind of video it is. Compared to scripted videos, event coverage videos and testimonial videos are usually less varied in terms of their creative application. Scripted videos on the other hand usually involve a whiteboarding session between you and us.

Generally, the creative concept can be nailed down over the course of one meeting, but it's important to consider the time leading up to that meeting where you are spending time thinking about your vision for the video.


Here, we will look at 'scripting' as it applies to writing, storyboards, and interview questions.

Naturally, the script writing stage only applies to videos where lines are delivered by an actor or voice-over performer, and/or the sequence of visuals is determined ahead of time. However, when considering videos that involve interviews, there is still 'scripting' aspect in terms of writing questions and ideal answers.

The most common procedure for developing a script consists of us writing the first draft, getting your critique, and then finalizing it on our end. Basically, we take this on ourselves and your time is determined by how much input you want to give ahead of time as well as how many changes you want made after we write it.

This process of creation and critique applies in just the same way to storyboards and coming up with questions for an interview.


For scripted videos, we will also take on the process of selecting suitable actors or voice-over performers, depending on which is required. We take it upon ourselves to determine who makes the shortlist and get your approval before moving forward with the final selection. While this can be a quick check-in, we're listing it here as it is an area where your involvement is important.


Location here refers to the shooting location of a video. Depending on the type of video, the location can play a big or small roll in the video's overall look and message. Your effort and time spent here largely consists of either approving or disapproving locations that we provide as options. Sometimes this requires little to no time if it is predetermined (eg. shooting a testimonial video at the offices of the interviewee). Other times, we may spend time with you discussing or brainstorming different location options and how they suit our shared vision for the video.


Your time is only spent on logistical tasks (organizing and scheduling locations, talent, and days to shoot) when it makes sense to do so. Sometimes it's easier for you to communicate with someone involved in the video or when you have a network connection to a certain location for example. This is usually only the case in testimonial videos where you're already in communication with one of your clients who is meant to be delivering the testimonial.


At no point in the production phase (shooting days) are you 'required' to spend time.

That being said, your involvement in production can be valuable if we are conducting a testimonial interview. If you're there listening, you may come up with new questions you want us to ask. You can also listen to the answers and ask for things to be rephrased. The other aspect is that your presence may make the interview subjects more comfortable and give a sense of professionlism. It's important to realize that shooting days only happen once, and so your presence here should be considered time well spent.

For all other types of videos, you generally don't need to be involved. Of course, every project is unique, and if you feel you want to be on the video set that is always okay!


Most of the time you spend during the post-production phase can be classified as "feedback" or "revisions". We'll send you cuts of the video for your review. We then make any necessary tweaks based on your revision notes. Besides that, you would also be involved in approving any music selections we make.


Overall, you act as the kickstarter to your video; you help to set us off in the right direction, and finally as the approver; you request changes to the video once the first cut has been delivered. Video productions are rarely "set and forget" projects. Your involvement at key stages along the way really helps to make sure you're getting the most bang for your buck! While it's our job to provide the overall expertise, technical skill, and creative vision, your voice is important in ensuring that the end product is one that you are thrilled with.

What we've discussed here can be applied to many video production firms, but if you're interested in BiteSite's specific process, be sure to download our Playbook Package at

If you have any questions or input, please feel free to comment on this post! For now, that's a wrap.

Tim Clark
Filmmaker, BiteSite

How Much Does It Cost To Make A Corporate Video?

corporate video video production

Not surprisingly, one question we get asked all the time is "how much does it cost to produce a video?". It's one of the first things you'll consider when you're looking to create a video for your company.

In this post, we'll look at how much BiteSite charges for video production and what the factors are that affect our rate.

Similar to our last blog post, we'll break it down based on four different video categories: Event Coverage Videos, Live-Action Unscripted Videos, Animated Videos, and Live-Action Scripted Videos.

Before throwing some numbers out there, we should note that the reason it can be hard to find this information is that costs can vary greatly depending on a lot of factors like complexity of the concept, location of the shoot, and more. Not to mention that even within our own company, costs change over time as our company grows. That said, we're going to give you some numbers based on the projects we've worked on in the past, and by the end you should have a pretty good idea of how much you can expect to pay for a particular type and quality of video.

Let's look at each type of video.

Event Coverage

$3,500 CAD to $6,500 CAD (+ tax)

Event coverage videos are typically 1 to 2 minute videos that highlight key moments from an event and sometimes include quick and casual interviews with attendees. "Events" encompass anything from conferences with multiple speakers that span across multiple days to quick one hour lunch-and-learns at a business' office space. Here is a sample video.

Event videos typically cost between $3,500 and $6,500. The biggest factor that tips the scale to either the lower or higher cost is event duration. If your event lasts 1 hour, an entire day, or several days, that all affects cost not only in terms of shooting time, but also in terms of post-production. In addition, the number of shooters required to cover the event will affect the cost.

Live-Action Unscripted

$5,500 CAD to $10,000 CAD (+ tax)

Live-Action Unscripted videos are 2 to 3 minute videos that are usually made up of interviews and b-roll (b-roll shots include every shot other than the core content (interviews) of the video). Examples include client testimonial videos, staff testimonial videos, and general promo videos. Here is a sample video.

Live-Action Unscripted videos typically cost between $5,500 and $10,000. If you're wondering where your particular video project lands in that range, you'd want to ask yourself "how much is there to do?" For instance, these types of videos can be as simple as shooting one interview plus a few simple b-roll shots in one location which would come in at the lower end of the cost scale. Typically, clients will want about 3 interviews in multiple locations which leans towards the higher end.

These videos can also grow to be as big as shooting multiple interviews in multiple cities across several days, and having higher quality b-roll and interviews by putting more time into planning, pre-interviews and lighting. In these cases, we've seen these videos reach as high as $17,000 CAD.


$10,000 CAD to $20,000 CAD (+ tax)

Animated videos refer to any video that is 100% illustrated and animated with no live-action camera footage. Animated videos usually include a voice-over script and music track. A popular application of the animated video is explainer videos that are used to explain what a product or service is along with its benefits. Here is a sample video.

60 to 90 second animated videos fall in the $10,000 to $20,000 range. The cost depends mostly on the style and quality of illustration and animation, which are greatly determined by you (the client). Some illustration/animation styles are easier and faster to accomplish than others. To help give a better idea, you can see one of our simpler videos and one of our more complex videos below.

Live-Action Scripted

$15,000 CAD+ (+ tax)

Live-Action Scripted videos are by far the most complex videos we produce. These videos feature actors performing a script and also usually involve paid locations, hair and make-up, extra crew and more. If executed well, these videos can deliver exactly the message you'd like your audience to hear. Here is a sample video.

These videos require more work and consequently, are more expensive to produce than the others. While there is a huge range in this category, we say that $15,000 is a good starting budget. Giving an upper limit to these videos isn't as helpful because what is involved can vary greatly. It's not unheard of to hear companies spend over $100,000 on these types of videos. At the very least, they require more time to be put into pre-production stages and more help is required on the actual shoot day (extra people and equipment).

Budget itself is not the most important thing

When it comes to planning your next great video with a video production company, it's important to understand that your budget does not always need to limit your project in terms of quality or scope. It's always a good idea to have an open and honest two-way conversation with your video production company. Whether you have a small or large budget, knowing how much you and your vendor have to work with can really push the creative boundaries. Some of our best work has come out of small budgets and when we have a little extra to play with, we push ourselves to do some really cool things.

Wistia produced a great case study exploring this idea further. You can find it here.


As I mentioned at the beginning of this article, information about how much it costs to produce a corporate video can be hard to find. There are a lot of factors to consider, but hopefully we've given you a rough idea of what to expect. Remember though, the open and honest conversation about budget with your vendor is just as important as the budget itself.

We hope this answers some of your budgeting questions and concerns if you're looking to get a video produced. If you have any thoughts or questions, please feel free to comment below.

Tim Clark
Filmmaker, BiteSite