How Much Does It Cost To Make A Corporate Video?

corporate video video production

Not surprisingly, one question we get asked all the time is "how much does it cost to produce a video?". It's one of the first things you'll consider when you're looking to create a video for your company.

In this post, we'll look at how much BiteSite charges for video production and what the factors are that affect our rate.

Similar to our last blog post, we'll break it down based on four different video categories: Event Coverage Videos, Live-Action Unscripted Videos, Animated Videos, and Live-Action Scripted Videos.

Before throwing some numbers out there, we should note that the reason it can be hard to find this information is that costs can vary greatly depending on a lot of factors like complexity of the concept, location of the shoot, and more. Not to mention that even within our own company, costs change over time as our company grows. That said, we're going to give you some numbers based on the projects we've worked on in the past, and by the end you should have a pretty good idea of how much you can expect to pay for a particular type and quality of video.

Let's look at each type of video.

Event Coverage

$3,500 CAD to $6,500 CAD (+ tax)

Event coverage videos are typically 1 to 2 minute videos that highlight key moments from an event and sometimes include quick and casual interviews with attendees. "Events" encompass anything from conferences with multiple speakers that span across multiple days to quick one hour lunch-and-learns at a business' office space. Here is a sample video.

Event videos typically cost between $3,500 and $6,500. The biggest factor that tips the scale to either the lower or higher cost is event duration. If your event lasts 1 hour, an entire day, or several days, that all affects cost not only in terms of shooting time, but also in terms of post-production. In addition, the number of shooters required to cover the event will affect the cost.

Live-Action Unscripted

$5,500 CAD to $10,000 CAD (+ tax)

Live-Action Unscripted videos are 2 to 3 minute videos that are usually made up of interviews and b-roll (b-roll shots include every shot other than the core content (interviews) of the video). Examples include client testimonial videos, staff testimonial videos, and general promo videos. Here is a sample video.

Live-Action Unscripted videos typically cost between $5,500 and $10,000. If you're wondering where your particular video project lands in that range, you'd want to ask yourself "how much is there to do?" For instance, these types of videos can be as simple as shooting one interview plus a few simple b-roll shots in one location which would come in at the lower end of the cost scale. Typically, clients will want about 3 interviews in multiple locations which leans towards the higher end.

These videos can also grow to be as big as shooting multiple interviews in multiple cities across several days, and having higher quality b-roll and interviews by putting more time into planning, pre-interviews and lighting. In these cases, we've seen these videos reach as high as $17,000 CAD.

Animation

$10,000 CAD to $20,000 CAD (+ tax)

Animated videos refer to any video that is 100% illustrated and animated with no live-action camera footage. Animated videos usually include a voice-over script and music track. A popular application of the animated video is explainer videos that are used to explain what a product or service is along with its benefits. Here is a sample video.

60 to 90 second animated videos fall in the $10,000 to $20,000 range. The cost depends mostly on the style and quality of illustration and animation, which are greatly determined by you (the client). Some illustration/animation styles are easier and faster to accomplish than others. To help give a better idea, you can see one of our simpler videos and one of our more complex videos below.

Live-Action Scripted

$15,000 CAD+ (+ tax)

Live-Action Scripted videos are by far the most complex videos we produce. These videos feature actors performing a script and also usually involve paid locations, hair and make-up, extra crew and more. If executed well, these videos can deliver exactly the message you'd like your audience to hear. Here is a sample video.

These videos require more work and consequently, are more expensive to produce than the others. While there is a huge range in this category, we say that $15,000 is a good starting budget. Giving an upper limit to these videos isn't as helpful because what is involved can vary greatly. It's not unheard of to hear companies spend over $100,000 on these types of videos. At the very least, they require more time to be put into pre-production stages and more help is required on the actual shoot day (extra people and equipment).

Budget itself is not the most important thing

When it comes to planning your next great video with a video production company, it's important to understand that your budget does not always need to limit your project in terms of quality or scope. It's always a good idea to have an open and honest two-way conversation with your video production company. Whether you have a small or large budget, knowing how much you and your vendor have to work with can really push the creative boundaries. Some of our best work has come out of small budgets and when we have a little extra to play with, we push ourselves to do some really cool things.

Wistia produced a great case study exploring this idea further. You can find it here.

Conclusion

As I mentioned at the beginning of this article, information about how much it costs to produce a corporate video can be hard to find. There are a lot of factors to consider, but hopefully we've given you a rough idea of what to expect. Remember though, the open and honest conversation about budget with your vendor is just as important as the budget itself.

We hope this answers some of your budgeting questions and concerns if you're looking to get a video produced. If you have any thoughts or questions, please feel free to comment below.

Timclark
Tim Clark
Filmmaker, BiteSite
Blog photo

How Long Does It Take To Make A Corporate Video?

corporate video video production

When you're looking to get a video produced to market your company, one of the first things you'll probably consider is how much time it will take to get the job done.

Can you produce the video you need in a day? Does it take weeks or even several months?

At BiteSite, we find that it takes anywhere from 2 to 15 weeks to produce a video. Now that might seem like quite the range, and it is! That's why we've broken it down to give you a better idea of how long your particular video might take to produce. There are many different types of videos you can produce and we've organized them into the following categories based on our most common projects: Event Coverage, Live-Action Unscripted, Live-Action Scripted, and Animated videos.

Let's take a look at the production lengths of these 4 types of projects. These time ranges cover the entirety of a project's lifespan, starting from the day the contract is signed to the day that you receive the finalized video. Also note that whenever time is mentioned in this post, we are only looking at the "duration" or "span of time" and not the amount of solid working hours or "effort" a project takes.

Here is a table that summarizes everything

Project TypeTotal Duration
Event Coverage Video2 to 3 weeks
Live-Action Unscripted Video5 to 6 weeks
Live-Action Scripted Video8 to 15 weeks
Animated Video8 to 12 weeks

If you came here just for the downloads, here they are:

  • Live-Action Unscripted Video Production Schedule Template in PDF, DOC, and Google Doc formats.
  • Event Coverage Video Production Schedule Template in PDF, DOC, and Google Doc formats.
  • Live-Action Scripted Video Production Schedule Template in PDF, DOC, and Google Doc formats.
  • Animated Video Production Schedule Template in PDF, DOC, and Google Doc formats.

If you're interested in the details, read on!

Event Coverage

Don't feel like reading? Watch the video below instead:

Event coverage videos are typically 1 to 2 minute videos that highlight key moments from an event and sometimes include quick and casual interviews with attendees. "Events" encompass anything from conferences with multiple speakers that span across multiple days to quick one hour lunch-and-learns at a business' office space. Here is a sample video.

Total Duration

2 to 3 weeks

Breakdown

Pre-Production - 1 to 2 days

Everything starts off with pre-production. We schedule a day to meet for the kickoff meeting to determine the vision for the video. While they are not always necessary for events, we also try to do a location scout in this first phase.

Production - 1 to 2 days

Production time is determined by how long the event is. In our experience, the events we cover are typically 1 to 2 days.

Post-Production - 1 to 2 weeks

Post-Production on events encompasses all the tasks that are required of any video (Edit, Colour, Sound, Motion Graphics, Revisions) and when it's all said and done, it typically takes one to two weeks to deliver the final video.

Things To Consider

Event videos are usually quite straightforward and the variables that effect time don't change much across projects. As mentioned, if your event spans several days or your looking for a longer final video, that will increase the amount of time it takes to cover the event and produce the final deliverable.

Production Schedule Template Download

Here's a production schedule template to help you out some more in PDF, DOC, and Google Doc formats.

Live-Action Unscripted

Don't feel like reading? Watch the video below instead:

Live-Action Unscripted videos are 2 to 3 minute videos that are usually made up of interviews and b-roll (b-roll shots include every shot other than the core content (interviews) of the video). Examples include client testimonial videos, staff testimonial videos, and general promo videos. Here is a sample video.

Total Duration

5 to 6 weeks

Breakdown

Pre-Production - 2 Weeks

Compared to Event Videos, there is more to get done in the pre-production phase of live-action, unscripted videos. Besides the initial kickoff meeting and location scout (as well, scouting becomes more of a necessity here), we also take time to put together a production schedule that works for everyone involved, create interview questions, plan shoot days, and conduct pre-interviews.

Production - 1 Week

We find it takes approximately one week to the complete the shoot. Usually this takes a day or two but might be spread over a week.

Post-Production - 2 to 3 weeks

Post production again includes all the tasks necessary to finalize the video (Edit, Colour, Sound, Motion Graphics, Revisions). Notice that live-action unscripted videos take about a week longer than event videos to edit. These videos are slightly more complex in terms of crafting a message from interviews. In addition to that, revisions will often take longer as you'll want to nail the messaging and feel of these videos!

Things to consider

A couple variables can come into play that can affect the time-span of these projects. One variable is location. Finding, agreeing on, and scheduling a shooting location can be more time-consuming than expected. Location can also be incredibly simple, it all depends on the project! The other variable is scheduling interviews shoots; sometimes it can be difficult to find times that work for everyone involved.

Production Schedule Template Download

Here's a production schedule template to help you out some more in PDF, DOC, and Google Doc formats.

Live-Action Scripted

Don't feel like reading? Watch the video below instead:

Live-Action Scripted videos are by far our most complex videos. These videos feature actors performing a script and also involve paid locations, hair and make-up, extra crew and more. However, if executed well, these videos can deliver exactly the message you'd like your audience to hear. Here is a sample video.

Time Span

8 to 15 weeks

Breakdown

Pre-Production - 3 to 5 weeks

Pre-production starts off with a Kick-off concept meeting, any domain research, and then ironing out the production schedule. This usually lasts about a week. Then we move onto 1 to 2 weeks of writing, pitching and finalizing the script. Next comes 1 to 2 weeks of creating, pitching, and finalizing the storyboards. With the script and storyboards under our belt, we then budget about 2 to 4 weeks for casting and location scouting. We also like to add 1 week of buffer at the end to wrap up any loose ends

Production - 1 week

The shoot itself for scripted productions usually lasts only one week. It could be done in as short as 1 day or take up to 5 days depending on the complexity of the project.

Post-Production - 2 to 4 weeks

The last phase is post-production and it typically last 2 to 4 weeks. Like the other types of videos, this includes editing, colour-grading, sound mixing, motion graphics and rounds of revisions.

Things to consider

If you're looking to save on time, providing your own cast and locations can go a long way. If you use your own staff or people you know and allow filming in places like your office, this can definitely cut down on the duration of the project.

Production Schedule Template Download

Here's a production schedule template to help you out some more in PDF, DOC, and Google Doc formats.

Animated

Don't feel like reading? Watch the video below instead:

Animated videos refer to any video that is 100% illustrated and animated with no live-action camera footage. Animated videos usually include a voice-over script and music track. A popular application of the animated video is explainer videos that are used to explain what a product or service is along with its benefits. Here is a sample video.

Time Span

8 to 12 weeks

Breakdown

Pre-Production - 3 to 5 weeks

Animated videos are quite unique in comparison to every other video category, and part of that is apparent in pre-production. In addition to the kickoff meeting and production schedule, we also include a 'domain research' phase; the video team needs a comprehensive understanding of your industry and company in order to produce an effective animated video, and that takes time. Pre-production also includes creating the final script and storyboards that are necessary to move onto the production phase of an animated video.

Production - 5 to 7 weeks

Production starts with the voice-over talent selection, voiceover recording, music selection, and illustration. Once those are in place, animation starts. Illustration and Animation are the bulk of the production phase.

Post-Production - N/A

We don't label any of the activities for animated videos as post production.

Things to consider

There are variables that can affect the time it takes to produce an animated video. For animated videos, these variables are more or less in your control. They all pretty much boil down to the quality and complexity of the illustrations and animation. To illustrate this, check out the following links to one of our more complex videos and one of our simpler videos respectively:

Production Schedule Template Download

Here's a production schedule template to help you out some more in PDF, DOC, and Google Doc formats.

Conclusion

Video production can be a complex process with many variables so concretely answering "How long does it take to make a corporate video?" can be difficult. However, after reading this article, we hope you have some sense as to what to expect when you want to produce your next great piece.

Timclark
Tim Clark
Filmmaker, BiteSite