Solution Types to Solve Small to Medium Sized Business Problems

software business

Many problems can be solved with software. Choosing the correct type of software to solve your problems can be tough, especially when you are trying to be price conscious and get the best bang for your buck.

This article will outline the benefits and negatives of some options a small to medium sized business has to solve the problems they encounter.

Non-Software Solutions

The first solution type is very broad, containing all non-software solutions. Forcing a solution by implementing software where it is not needed can cause more problems than the ones you are trying to solve.

This might be odd coming from a software developer but there are many problems that actually shouldn't be solved with software. These types of problems often need a short term solution and possibly are only complicated by the introduction of software where it is not needed.

The main advantage of a non-software solution is that it is probably what is currently implemented. There is no extra cost or effort involved in implementing this so if you only need a short term solution a non-software based solution is okay.

The problem with non-software solutions lies where choosing software is the correct option. It is easy to fall behind the competition if they are using software for the same type of problems. Software not only helps businesses stay ahead of the curve, it also makes it easier to store data safely, and easier to measure the success of the solution’s implementation.

Software Solutions

Benefits of a Digital Solution

The following three solutions - mass market, small scale mass market, and custom software - all contain the benefits of being a digital solution. Some of these benefits include the reliability and speed of access to data, the ability to automate tasks, and the ability to access the software from almost anywhere. Your problem might not need these exact features to solve the problem but they can be great selling points when changing to a software solution.

Mass Market Solutions

The mass market solutions category has the most customers due to the nature of its availability and breadth of features offered in its purchase. Mass market software is readily available software normally purchased on a subscription basis that can be used to help solve your problems. This type of software requires the purchase of many features under one fee and it is up to you to decide what you want to use.

Some pros to this type of software are that it is relatively inexpensive for what you obtain, it is immediately available directly after purchase, and it will have a large user base. The large user base means it likely will have good documentation, regular maintenance, and online help from other users with the same problems. The most attractive feature of this software is that it is ready to use “out of the box”. The problems you have can be solved almost instantly compared to the other solutions.

The cons of this type of software are related to the pros. The first one is that the cost includes many features that are not needed. This is reduced if the subscriptions are offered in a tier structure where you can choose the size of software available. In mass market software the same software is sold to many customers. It must be generalized enough that it will provide a solution to as many customers as possible so it can sell easier. This means that you will be paying for a product that will have many features not used. It is also hard to request changes to the software if it doesn’t fit your needs correctly. This is because it is not feasible for the company to apply all change requests to the software. Related to this is the lack of personal connection with any contacts at the company. Support tickets can be sent to the company’s general mailbox but it is tough to create a connection with anyone there that can be used in the future as a contact with the company.

Small Scale Mass Market Software

This category of software lies in the middle ground between mass market and custom software. Although it is in the middle of the two it rarely contains the best of both. This type of software is great if it fulfils your needs but can be hard to find.

This software can be used instantly just like mass market software as it has already been created. In terms of cost, it is cheaper than custom software but more expensive than mass market due to the lack of users to spread the development costs. The cost might be worth the product if it fits the needs of the purchaser. The lack of users also provides a higher chance for you to be heard by the company and have requests fulfilled via support tickets. This is where it comes close to custom software. If you submit a support ticket and it gets implemented, a developer would have changed the product to fit your needs. The difference from custom software here is that you can only suggest changes, not require them to be implemented.

Custom Software

The last solution category is custom software. This is software that has been designed specifically to meet the needs of the user and has the ability to be modified at any stage in its life. This software is exactly what the user needs and only what the user needs.

There are many advantages to choosing this type of software over the others but it will come at a cost.

All custom software will have a support team available who knows the product inside and out as they were the ones who created it. You can go directly to them to answer any questions or concerns. This is a benefit to them as well because over time your questions can help them understand what you need. They can then suggest improvements to the application that you might agree with but never thought about yourself.

The choice of features is where custom software really shines. It is the easiest out of all solutions to suggest changes since you own it. These changes are billed according to the work required but nothing is paid for that is not needed and discussed prior to its implementation. This allows you to improve your solution at any rate according to your budget.

You also have the most freedom to customize this solution to your problem. Related to customizing the solution to your needs is the ability to work with existing solutions. Custom software can be built to work with your existing environment and the technologies available. Due to this you have control over the security levels built into your solution. Buying premade software doesn't always allow the purchaser to choose how secure the software is.

As you can see custom software has many advantages but there are some points to consider when choosing this type of solution.

The first factor is the size of the solution required to fix the problem. If the software needs to be large to meet the requirements it can get very expensive. Another factor is how quickly the software is needed. Custom software is not ready to use immediately. There is an initial creation time before an MVP is available. This time until it is able to be used depends on the size of the MVP needed. The last point to consider is if you understand what the problem is you need fixed. Custom software shops are good at working with clients who are not 100% sure what they need but if you have no idea what the problem is there can be communication issues with what you need vs what is actually built.


Choosing the correct type of solution is the first step to solving the problem you have. This might not have told you exactly what you should go with but hopefully it gave you an idea of what avenue you want to pursue.

TL;DR: Solution Pros and Cons

(Photo by Sigmund on Unsplash)

Chris Francis
Software Developer, BiteSite