If you have a company, you have a logo (we hope). Furthermore, you're probably showcasing your logo on a variety of platforms, video being one of them. Whether your logo appears after a glowing testimonial video or finishes off a quick instagram video promoting a new offer, it plays a critical role in connecting your post's message to your brand. An important tool in strengthening the effectiveness of your logo is animation. The video platform allows your logo to come to life and move, and it's something many have taken advantage of. For additional information and examples, check out this post from Tubik as well.
What is an animated logo?
If it has motion of any kind, consider your logo animated! Sometimes even the smallest hint of motion will complement your logo design best. There is no need for over-the-top effects; it's all about what suits your design and brand. Animations can last anywhere from half a second to around 5 seconds, longer than that and your viewer may grow impatient.
Why have an animated logo?
For today's average consumer, video reigns supreme as the content of choice and having your logo static on the screen just won't do. Logos everywhere are coming alive and not having it animated could hurt your brand image. It goes deeper than simply keeping with the times. Animating your logo achieves several things...
Having animation applied to your logo creates a positive reaction in viewers. Done well, an animated logo can be more pleasing for a viewers eyes as opposed to a static logo. As well, animating a logo allows you to portray an emotion that before was not there. Adding a quick wink to an eye or bounce to a word can create warmth and positivity.
Tell a story
Depending on how in-depth your animation goes, you might be able to tell a story that previously was not conveyed. Whether you're able to explain a concept, or simply have your logo build from a to b, a quick story is never lost on the viewer.
Viewers will remember your logo better if it first captivates them with dynamic motion. At BiteSite it's not uncommon for us to hear positive feedback on the logo animation included with the video. Done well, it delights viewers and helps to create a stronger imprint in their mind.
It can be hard to standout in a sea of logo designs, especially if your logo in particular wasn't designed to be loud and extravagant. Motion design solves this completely; the creative applications of animation for your logo are endless. If you were never completely content with your logo design, animation can the be the missing ingredient that solves this.
When your logo has a flashy animation, it shows that you're the type of brand that puts care and effort into everything you do. It can help to position your brand higher in terms of quality.
Do It Yourself
In order to animate a logo yourself, check out the video above to see a step-by-step process using Adobe After Effects. Simply apply the same process to your own logo afterwards! If you want to check out the After Effects project file, you can download it here.
If you don't have After Effects, you can get a 7-day free trial here: https://www.adobe.com/ca/products/aftereffects/free-trial-download.html